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Saturday, May 10, 2014

7 Ways to Disguise a “Didn't-See-It-Coming” Plot Twist




“Luke, I am your father.”
“Would you kindly?”
“And so it goes with God.”

Nothing’s quite like getting that chilling punch in the gut when you realize not all is as it seems. 

Media thrives on its ability to entertain and enlighten, and a good plot twist is capable of performing both tasks in one fell swoop. When you can successfully catch your audience off guard, you will thrill their hearts, impress them, and increase the odds that they’ll keep coming back for more.

In today’s article, I’ll review seven ways that you can achieve a satisfying, compelling plot twist that your readers will never see coming.

Note: This article will reference plot twists used in the following media: Great Expectations, Wreck-It-Ralph, Frozen, Ace Attorney: Dual Destinies, Reapers, Final Fantasy X, Shutter Island, and Life of Pi. **Be wary of spoilers** I will designate spoiler-heavy paragraphs, which will allow you to skip these sections if needed.

The Key to a Successful Plot Twist
Before we launch into the seven ways, let me say something very important—something key—about the nature of pulling off a plot twist. 

Plot twists must have some form of foreshadowing or hinting in order to be respected by your audience. This shows your respect for your readership in that you are giving them the chance to come to the conclusive plot twist on their own. Your reader should be able to read back through the book in hindsight and locate moments in your story in which the twist was hinted at.

The reason that this is important is because plot twists cannot be conjured on a whim. There must be some “prior warning” that the plot twist is coming. Otherwise, it won’t feel satisfying and your reader is likely to suspend their belief that the plot twist even happened. This sort of suspension of belief isn’t a good thing. The suspension of belief that comes from a shocking, but lightly foreshadowed, plot twist is the sort you should strive for. Otherwise, you run the risk of not having your readers take you, or your novel, seriously.

Alright, let’s move on to the seven ways to successfully disguise a plot twist.

1. Disguise it as a Plot Element
When you drop hints about your forthcoming plot twist, be sure that they serve a logical function in the story. Otherwise, your sharper readers are likely to pinpoint these hints for exactly what they are: foreshadowing. This can lead to your readers foreseeing the plot twist long before it ever happens. This, in turn, will ruin the intended effect.

**SPOILER WARNING: WRECK-IT RALPH**
A film that does this exceptionally well is Wreck-It Ralph. After Ralph abandons his game the concept of “game-jumping” is introduced, which occurs when arcade characters enter other arcade games they are not meant to be a part of. In order to illustrate the danger of “game-jumping,” one character relates the story of a character called Turbo who game-jumped, leaving his racing game abandoned. This caused his entire game, and the characters within it, to be removed from the arcade on the pretext that the game was broken and out-of-order.

Later on in the film, it is revealed that King Candy, the false ruler of the racing game Sugar Rush, is actually Turbo in disguise. Most audience members never saw this twist coming, simply because they didn’t see the illustration of Turbo as foreshadowing. This is because Turbo’s story is shown to have a functioning role in the plot—explaining the threat of “game-jumping” and why the arcade characters are so serious about opposing it. King Candy (Turbo’s disguised alias) is a character that belongs in a racing game and drives a racecar (like the others in Sugar Rush), which also serves as foreshadowing disguised as a storyline function. If King Candy had been the only racecar driver in his game, for example, the audience may have more quickly drawn the connection between him and Turbo.

**END OF SPOILERS**

2. Offer a Believable Alternative
This twist is used a lot in mysteries and thrillers, where readers are supposed to decipher “who-dun-it.” A situation is set up in which characters are candidates of something (often suspects in a crime), but only one is truly involved (or guilty, in the case of a mystery). With this twist, you must be careful not to plant overwhelming “evidence” on the incorrect character (most readers will see your efforts and cross this character off the suspect list). This is especially ineffective if another suspect appears entirely innocent. Side-by-side, this is often an indication to the reader that the seemingly innocent character is the true “guilty party.”

But this plot-twist gimmick isn’t only used in thrillers and mysteries. It is often used to simply surprise the audience—making them believe that a certain character is responsible for an action in the story when, in truth, it’s somebody they’d never expect.  A story that makes use of this gimmick is the classic novel Great Expectations by Charles Dickens.

**SPOILER WARNING: GREAT EXPECTATIONS**
At the beginning of the novel, the main character Pip encounters an escaped convict while visiting his family’s cemetery. He brings the convict—Abel Magwitch—some food and a file in order to remove his chains. The convict is captured by the authorities shortly afterward.

Later, Pip is sent to the estate of Miss Havisham in order to act as a playmate to her adopted daughter Estella. He eventually falls in love with Estella and holds on to hope that Miss Havisham will approve his eventual engagement to her daughter. As Pip continues to mature and pursue his apprenticeship as a blacksmith, he is eventually approached by a lawyer. Pip is told that he has a wealthy benefactor who has promised him a large sum of money if he will go to London and learn to be a gentleman. Believing that Miss Havisham is acting as the benefactor in order to make him a suitable match for Estella, Pip travels to London and begins to grow cultured. 

The plot twist occurs when, after some time, Pip’s benefactor is revealed to be—not Miss Havisham—but Abel Magwitch, the escaped convict. Things grow increasingly complicated from this point.

This plot twist is effective because the audience is convinced that the only person who could be the benefactor is Miss Havisham. The plot seems to indicate that she intends for Pip to have Estella (we later learn otherwise), and the escaped convict seems far out of the picture at this point in the novel. At the same time, Dickens does explain how Abel Magwitch came into money and gives the reader Abel’s motivation for wanting to help Pip (the kindness that Pip showed him early on in the story). The foreshadowing is securely in place, but readers often don’t see this part of the story coming until it hits them.

**END OF SPOILERS**

3. Disquiet the Audience… Then Assure them Otherwise
Sometimes you don’t need direct foreshadowing in order to create a solid plot twist. Sometimes it’s enough to just throw your audience off a bit, and then assure them that all is well. When the plot twist finally comes, the audience will remember their early suspicions and feel that the twist is justified. This can be especially useful when introducing a character that is later going to be a traitor or villain.

**SPOILER WARNING: FROZEN**
Let’s talk about Hans. You all saw this one coming.

When he’s first introduced, Hans is portrayed as somebody trying to find his place in the world. He’s a bit clumsy, kind of goofy (perhaps even air-headed), noble, and well-mannered. The audience finds him agreeable enough, and their appreciation for him grows throughout the film as they see his kind deeds and heroic efforts.

However, Disney does two things early on in the film to disquiet the audience and make them feel a little “uneasy” about Hans. Firstly, Hans proposes to Anna just a few hours after interacting with her at the coronation. Elsa shows vehement disapproval to the marriage, whilst Hans seems very eager to get it underway. The audience is aware of Disney’s get-married-after-we-just-met cliché, but something about Han’s eagerness likely rubs the audience the wrong way (from shock and disbelief at the speed of the proposal if nothing else). Elsa firmly telling Anna, “You can’t marry a man you just met” serves to reinforce this notion.

The second thing Hans does to disquiet the audience is much more subtle: he imitates those around him. When he is with Anna, he picks up her goofy, fun-loving, boisterous, awkward attitude. When he is around Elsa, he is more serious, reasonable, and logical. He imitates the attitudes of those around him and shows distrust for others, even asking Anna if she thinks she can trust Elsa. These are both signs of an untrustworthy, or fake, individual.

However, any uneasiness that the audience may feel at the beginning of the movie is quickly disbanded by Han’s later heroics. Anna leaves him in charge of the castle, and Hans doesn’t take it over (as some audience members might suspect). Instead, he personally spends time in the cold handing out cloaks to freezing women and children. He fearlessly leads a charge into Elsa’s castle, battles a snow-monster, and appears to save Elsa’s life and bring her to her senses. This lulls the audience into a false belief that their earlier apprehension was nothing to be concerned about. Of course, when Hans later shows his true colors, the audience is taken by surprise, but not to the point where the twist seems unrealistic or “out of the blue.”

Sometimes, just making the audience feel uneasy or “off” about a character can be enough to achieve a “didn’t-see-it-coming” twist. The secret is to create the unease early and then spend the rest of the time assuring the audience otherwise. Give the questionable character a chance to show their true colors, but don’t let them take it right away (such as when Hans is first given governance of the kingdom, but doesn’t abuse the power immediately).

**END OF SPOILERS**

4. Give Hints… Then Go a Step Further
One effective way to pull off a twist is to give the reader foreshadowing as to what could happen… and then take things a step further than they would expect. In this way, you give the reader a false sense of control (“I know where this is going…”) before you surprise them by adding a twist to the twist, so to speak. For an example of this kind of twist, I’ll be looking at a newly-released novel called Reapers by Bryan Davis.

**SPOILER ALERT: REAPERS**
In Reapers, the three main characters Phoenix, Singapore, and Shangri are reapers responsible for reaping souls and delivering them to the Gateway where they will be sent to their eternal destination. However, much suspicion surrounds the existence of the Gateway and the mysterious Gatekeeper who dwells therein. Gateway Deniers claim that the Gateway does not truly deliver souls to their final resting place, and that, instead, the Gatekeeper has a less benevolent use for them.

Throughout the novel, the reaper Singapore shows interest in what lies beyond the Gateway. No reaper has ever returned from the Gateway, and she believes that one should enter it in order to uncover its many secrets. Of course, she acknowledges, the only way to enter the Gateway would be to die. With these small hints peppering the book, some readers are likely to get the hint that Singapore is going to die in the course of the novel in order to achieve her goal.

The plot twist comes when Phoenix (the main character) is forced to choose between Singapore’s life and the lives of several hundred innocent prisoners. While insightful readers may pick up that Singapore is about to die (which is a bit of a twist of its own) the book takes things a step further by having Singapore take her own life, thus making the decision for Phoenix.

This type of plot twist is most effective if you’ve dropped several hints at what is going to happen in your novel (and you believe that your reader has picked up on these). Once you have established a first, lesser plot twist, you can cap this twist with a greater twist that your readers very likely won’t see coming. Think of it as an iceberg—hint at what lies above the water, then surprise the reader with what lies below in order to give them the full picture.

**END OF SPOILERS**

5. Twist a Long-Standing Plot Gimmick
This style of twist works best in a series where the reader has come to expect certain things. The trick is to take a staple of the series and turn it on its head. By this time, readers have been lulled into a false sense of security involving the long-standing plot element unique to the series. Due to this, they probably won’t see the twist coming, especially if you incorporate this element with one or two of the other tricks I’ve discussed. 

The Ace Attorney video game series is chock full of twists and turns. It’s a mystery-solving game that’s one part Scooby-Doo investigation and one part courtroom procedure. Because of this, the franchise as a whole is a great source for effective plot twist examples. The one I want to focus on specifically occurs in the latest installment Dual Destinies.

**SPOILER WARNING: ACE ATTORNEY: DUAL DESTINIES**
A long-standing plot element of Ace Attorney is the different character types that fill certain roles. Each compilation contains a unique, main prosecutor, defense attorney, detective, and court-assistant. These are staples to the series and the audience comes to expect them. These particular character types are never the guilty party (with the exception of one prosecutor found guilty more through self-defense than homicide).

The detective character, especially, is very helpful and usually a fun-loving, slightly awkward character. In Dual Destinies, Detective Fulbright is introduced and he fits the typical detective persona to a t. Throughout the game, he helps the main characters solve cases, capture criminals, and discover evidence. By the end of the game, he even goes against the prosecutor’s wishes by allowing the defense to investigate a specific crime-scene. Overall, he’s just a nice guy doing his job in the name of justice. He begins to grow on the player and his desire to see his prosecuting companion freed from false charges is obviously honorable.

So when he’s revealed to be the killer, it’s a bit of a punch in the gut to the players.

The scriptwriters do an excellent job of throwing players off of Fulbright’s guilty side. The most subtle of hints are dropped in order cover the foreshadowing requirement. But what catches the audience most off guard is the fact that this latest installment twists a long-standing plot gimmick of the Ace Attorney series; namely, making the detective the guilty party. Dual Destinies also utilizes the “go a step further” plot twist shortly after Fulbright is suspected as the killer. It is later discovered that Detective Fulbright has been dead for quite some time, and that the man posing as him is a spy working for an unknown client.

Like all other techniques, it’s important to drop foreshadowing hints when you pull the “longstanding plot gimmick” twist. The uniqueness of this twist to your established series will definitely knock readers for a loop, but be sure to reinforce this twist with appropriate, innocuous hints.

**END OF SPOILERS**

6. Twist a Long-Standing Cliché
This one is similar to the point I just discussed. But whereas a long-standing plot gimmick is something unique to your specific series, a long-standing cliché is something shared by all novels ever written. As writers, we’re told to avoid clichés like the plague: don’t make the villain your main character’s real father, don’t let the shy high-school girl fall for tall dark and handsome guy (who’s really a vampire *gasp*), don’t make the butler the killer, and so on. 

However, when it comes to plot twists, clichés can be very helpful because readers are led to expect certain things. This gives the reader a false sense of security, allowing them to believe that your plot point is predictable and that they know where it’s headed. That’s when you turn the cliché on its head.

**SPOILER WARNING: FINAL FANTASY X**
In Final Fantasy X, the main character Tidus is a blitzball player of some renown in the land of Zanarkard. During a much-anticipated playoff, his home-world is attacked by the creature Sin and Tidus is warped away to a foreign land. As he begins to familiarize himself with this new world called Spira, Tidus discovers that the locals believe Zanarkand was destroyed long ago. They think he’s crazy for calling it his home turf, telling him that getting too close to Sin can mess with your mind.

Of course, the audience knows that Tidus really is from Zanarkard and that the inhabitants of Spira are either wrong, part of some time/space continuum far in the future, or part of some wacky dream going on in Tidus’s head. Tidus knows that this Spira place isn’t where he belongs, and he struggles to get back home to Zanarkard. The audience believes, like Tidus, that Spira is not the “real world.” It’s not the place that Tidus should be. Spira is likely some sort of dream or non-existent fantasy—maybe even a portal of some kind, created when Sin attacked Zanarkand.

But of course the plot twist comes, turning the long-standing dream cliché on its head. Spira is the real world. Tidus is the dream. In fact, he was born and raised in a dream world—one that isn’t even real; one that will vanish, along with him, eventually.

The “it was just a dream” cliché has been around for awhile, though Alice and Wonderland did much to popularize its presence. The scriptwriters for Final Fantasy X realized that their audience would expect Tidus’s adventures to all be a dream as well (or at least something of the equivalent). Cleverly, they flipped this cliché on its head, making Tidus the dream in a real, tangible world. The plot twist is effective because it breaks a stereotype that is shared by all storytelling mediums.

**END OF SPOILERS**

7. Twist Reality or Perspective
Alice in Wonderland helped to make this plot twist rather popular, rendering Alice’s fantastical adventures a mere dream. Today, this plot twist type is more common, and it’s put to use often in psychological thrillers, mysteries, and sci-fi mind benders like Inception and Shutter Island.


Two different twists of this kind can occur: (1) the perspective twist and (2) the reality twist.

The perspective twist is best incorporated when telling a story from the perspective of one specific viewpoint character. Because we are limited to the POV of this single character, what he/she perceives is what we believe. This can have mind-bending results on the readers—creating some seriously insane plot twists—due to the isolated perspective that the audience is given.

For example, in the novel Shutter Island **SPOILER ALERT** the main character is sent to investigate a hospital for the criminally insane, specifically seeking out an escaped resident. The reader believes this to be the case because the story is told from the perspective of the main character. That’s why readers are just as surprised as the protagonist when he discovers that he’s actually one of the patients at the hospital himself. **END OF SPOILERS**

The reality twist has more to do with the character’s surroundings and less to do with what goes on inside their mind. Their perspective isn’t skewed so much as their surroundings have been morphed in some way. The reader believes the skewed perspective, whilst the character may or may not be aware of the truth.

A good example of this occurs in The Life of Pi, in which a boy is stranded on a boat at sea with four animals—a zebra with an injured leg, an orangutan, a hyena, and a tiger—following a dangerous shipwreck. **SPOILER ALERT** The story describes the harsh experiences of the animals and boy on the boat. The hyena kills and eats the zebra and then kills the orangutan. Later the tiger kills the hyena and the boy is left alone on the boat with the tiger. The plot twist occurs later when the boy, Pi, is relating his story to the Japanese Ministry of Transport. After hearing his tale, the officials reject his story as unbelievable. Pi then tells a second version of the story in which he is on the boat with the ship’s cook, a Taiwanese sailor with a broken leg, and his mother. He describes how the cook cut off the sailor’s leg for fishing bait, later killing both the sailor and Pi’s mother for food. Pi later kills the cook and eats him in order to survive. When asked which version of the story they liked better, the officials chose the story with the animals. Pi simply says, “And so it goes with God,” and the story ends, never concluding which version is the real one. This obscured reality creates a powerful plot twist. **END OF SPOILERS**

A Final Note on Plot Twists
While any of these techniques can be incredibly effective in writing a plot twist, combining two or three will achieve even better results. If you remember nothing else, remember this: plot twists thrive on what is not expected (what is outside the norm) and must have some form of foreshadowing in order to be powerful and satisfying.
 

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Saturday, May 3, 2014

The Psychology of Writing: 5 Ways to make your Characters “Click” with Readers using Vulnerability, Proximity, Resonance, Similarity, and Shared Adversity




At some point in your life, you’ve experienced magic.

It might have appeared as a sudden spark of unexplainable creativity, the lyrics of a deeply moving poem, the chemistry between two individuals meeting for the first time, the notes of a concert, the dedicated synchronization of a routine, the innovative strokes of an artist’s brush…

An overwhelming sense of connection bound you in the moment. You felt inspired, thrilled, advanced, even enlightened. You feel nostalgic each time emotions of this memory are triggered by a sound, a word, an image, a touch, or a smell. The experience of this moment cannot be put any other way: it is pure magic.

As writers, we strive to create this inexplicable magic through words, with the ultimate goal of connecting with our readers. In giving our readers this sensation of “magic,” we instill a feeling of nostalgia within them that they will carry for the rest of their lives.

In this article, I’ll be discussing a unique, psychological-based approach to creating this connection, built on collected research from noted organizational expert and psychologist Ori & Rom Brafman. Read on to learn five ways in which you can make your book and characters “click” with your readers.

1. The Power of Vulnerability
No, that title is not an oxymoron. There is power in vulnerability, specifically as it relates to the way we humans communicate with each other. This same power can be transcribed into your writing as the first step in achieving that magical connection with your readers.

There are two forms of communication—transactional language and connective language. Transactional language ranges from informal speaking rituals (“Hi there. Good morning. How are you?”), to small talk, to discussing things of everyday importance (hobbies, favorite foods, sports team, etc.). Connective language is a much more intimate kind of communication that involves the relating of experiences, thoughts, feelings, and beliefs that are deeply personal to the speaker.

While both types of language are essential in your writing, it is connective language that will create the strongest bonds between your readers and your characters. This is because humans are most likely to respond to an individual’s most personal thoughts (vulnerability) with their own most personal thoughts. When entrusted with another’s private words, humans not only tend to respond in kind but also begin to form a deeper relationship with the individual they are sharing thoughts with. The deeper the exchange of thoughts, the stronger this bond becomes.

One experiment on connective language involved college students responding to a computer’s pre-determined chat questions. Computers using transactional language would ask students simplistic, impersonal questions (“What is your favorite color?” “What classes are you taking now?”), with the experimental question being “Have you ever done anything you are ashamed of?” When faced with this question, almost every student responded vaguely (“Yeah, I guess I have.”) or chose not to answer the question.

However, something interesting occurred in the connective language testing group. In this group, the computer would instead say to the students (paraphrased here), “This computer does not always operate as it should. Sometimes it shuts down before students can save their work and the work is lost. Sometimes it loads programs slowly and cannot connect to the internet. Have you ever done anything you are ashamed of?” Even though the question was the same, the connective language made students empathize with the computer and connect with it on a deeper level. Students began answering the question in very personal ways, listing things they had done to disappoint their parents, harmful addictions, failures at school, and other deep, emotive feelings.

When you write characters, particularly those with whom you want your readers to connect the most, keep in mind the power of vulnerability. The more that your character “tells” the reader (either through thoughts, first-person narrative, or even intimately to other characters) about their personal life, beliefs, values, struggles, and feelings, the more likely the reader is going to empathize and feel attached to this character.

2. Proximity Brings Characters Closer
Study after study has shown that people who live close to each other, sit next to each other in class, and work in the same department are most likely to befriend or “click” with each other (negative factors notwithstanding). This is not due to convenience of proximity, but because of the consistent appearance of the other individual.

A study on this phenomenon selected four women of nearly identical size, weight, and physical attractiveness to attend a regular college course at a local university. One woman attended every day of class, one attended half, one attended only a third, and one attended none at all. The women were instructed to sit at the front of the class and to enter and exit the class without speaking to, or interacting with, any of the other students. At the end of the semester, students were shown pictures of all four women and asked if they recognized them. Most students claimed that they did not remember ever seeing the women (the class had hundreds of students), with the rest of the class claiming that the women looked familiar but they could not place where exactly they had seen them. A survey was then administered to the class, asking students to rate the women on different levels (“How friendly does this woman seem?” “How likely would you be to befriend this woman?”).

The results were astounding. The woman who had attended all of the classes scored the highest in all factors, with each subsequent woman’s attendance rate directly affecting her scores. Even though the students could not mentally recall seeing these women, their subconscious had registered the women’s appearances. The mere fact that one specific woman appeared in class more than the other three (even without her ever speaking to the other students) made students more likely to “like” her and perceive her positively.

Of course, your characters will have certain negative and positive characteristics that will affect your reader’s perception of them. But from the perspective of mere face value, your readers are most likely to feel attached to characters who get the most “page time.” This can especially be seen with minor, background characters. Those that are given the most action and most roles in the story are the ones who the reader will most likely connect with (whether on a positive or negative level). It works for antagonists, too. A villain or minion who is given a larger page count than the others is the one that readers are most likely to revere as a character.

3. Resonance Builds Relationships
Unlike vulnerability and proximity, resonance is a magic that must be cultivated internally before it can be effective externally. The key to resonance is “presence”—the ability to passionately portray something so that others are “caught up” by it.

One of the easiest ways to create resonance through your writing is to simply write passionately. I know that it isn’t always easy to sit in a chair for three hours and beat away at a keyboard, but when you love your topic and your story, that love will seep into your words no matter what. To quote English writer Samuel Johnson, “What is written without effort is in general read without pleasure.” Let your passion for your writing flow through you. Simply enjoy putting words on the page, and this passion will manifest itself to your readers—through your sentence structure, your imagery, even the phonetics of the words you choose. These all blend together to showcase your passion, and if there’s one thing you should know about passion, it’s this: passion is contagious.

A second way to generate resonance on the page is to use your personal experiences to flavor your scenes and characters. If you have been through an accident, a birth, a trauma, a wedding, a battle, or a disease, you are more likely to write about these things with passion. This is also the key to writing nostalgia. Reach back in your mind to sensations and thoughts that carry a nostalgic flavor and put them into words. Nostalgia is one of the more powerful emotions at the writer’s disposal because it creates an inner sense of longing, bliss, and “magic” in the reader.

The third way to create resonance through writing is to dive into your character’s emotions and feelings. When you detail the agonizing pain (or the euphoric happiness) that your character is facing, you force the reader to feel these emotions, too. Studies have shown that when individuals are exposed to images of others in pain, their own brains’ pain sensors are activated (as though they themselves were experiencing the pain). Humans are very empathetic creatures. As writers, we can use this in-born empathy to our advantage when creating emotional attachment and interest in our characters.

4. Similarity: Quantity Trumps Quality
It’s no surprise that we are most interested and apt to favor other people who have things in common with us. Perhaps what is more shocking is that (according to psychology) it’s the quantity of these things, rather than the quality, that counts.

A research team gave a Q&A form to a group of student test subjects. On the form, the subjects answered questions of interest, ranging from “What is your favorite fast food?” to “What is your religion?” After these forms were accepted and processed, the researchers gave a second form to each student, which they claimed was “from another student.” Some of these forms matched the student’s interests 100%, while others agreed on only major issues and others on only minor issues. The students were then asked to evaluate the other person based on the form they received: Were they likely to befriend this person? Was this person cool? Fun? Unique? And so on.

Results showed (not surprisingly), that the forms that matched the individual student’s preferences 100% were most highly regarded. The interesting discovery came when researchers evaluated those forms in which only the student’s major or minor issues were matched. The result revealed that there was no difference. Regardless of how major the issue was (religion, political stance, etc.) or how minor it was (favorite fast food restaurant, eye color, favorite music, etc.), it was the number of things students had in common (and not the quality of them) that determined their favor of the other like-minded “student.”

This is one reason why it’s important to have variety among your characters. In making each character unique, with different flaws, interests, skills, appearances, and fears, you are increasing the odds that you appeal to a specific type of reader in your audience. This is why many writers stress the importance of having a relatable, interesting, and audience-specific main character. In writing for the young adult audience, for example, you will want your main character (and supporting characters) to speak specifically to that demographic. Your main character should have similar struggles, dreams, fears, and thoughts to that of your target audience. This does not mean that your characters can’t have variety outside of your target audience, but it does mean that each character should fill a specific “social role” and speak to a specific part of your readership as a result. Your protagonist should—ideally—speak to your target audience the most.

5. Shared Adversity is the Strongest Bond
There’s a reason why franchises such as The Walking Dead and Attack on Titan have become so popular—these series showcase a struggle against insurmountable odds; even more importantly, they portray shared adversity among an “inner group.” Not surprisingly, this is the fifth and final step in achieving the “click” between your readers and your book of characters.


A shared adversity is any struggle (the badder, the better) that your characters face together as a part of an “inner group.” An inner group is also known as a framed community—a small gathering of individuals whose stance and struggles segregate them from the outside world. This creates an “us VS them” mentality among the group, which draws members of the group closer together, boosting individual vulnerability and proximity, and as a result, resonance and similarity. In The Walking Dead, survivors of the zombie apocalypse (the shared adversity) represent this “inner group.” In Attack on Titan, the inner group is the Survey Corps—an elite rank of soldiers who fight against brutal titans (the shared adversity).

The greater the shared adversity is—the more intimidating and powerful it is—the stronger your bond among the inner group (and between the reader and the characters) will become. Stories of survival thrill the human heart because these stories create a spark—a click, if you would—within the reader. The reader feels the comradeship, the struggle, and the need to belong, and it excites them.

Shared adversity can also be used to connect directly to the reader. For example, if you are targeting a specific demographic—let’s say young adults again—then you could try to choose a shared adversity that would connect with the reader, thus including him or her in the “inner group” with your character(s). You may choose the shared adversity of “fitting in at school” or of “being forever alone,” for example. These can be very effective in pulling your reader into your book and emotionally investing them in your characters. However, simply showcasing an inner group and shared adversity among your fictional cast is often more than enough to do the trick. Remember when I said that passion is contagious? Well, so it a shared struggle when it’s well-portrayed. Readers want to resonate with characters. Give them a good, solid reason to, and you can bet they will.

Tying it Together
Seek ways to make your characters vulnerable. Let readers see their hearts and souls. Let readers know what your characters love and hate and believe—what they live and fight and die for, what they fear, what they feel. Use proximity to your advantage. Give your characters well-proportioned time on the page, especially if they are minor characters you wish to bring out. Showcase your resonance by writing with passion and by using your personal experiences to bring a sense of realism to your characters. Use similarity to your advantage by crafting a unique cast where each character has a social role in appealing to your audience types. Lastly—perhaps most importantly—remember the power of shared adversity among the inner group.

Vulnerability, proximity, resonance, similarity, and shared adversity—it is possible to use any single one of these things in your novel to great effect. But use all of them together and you will have begun to intimately connect—to click—with your reader. And once you have clicked with them, they will never forget the magic your words created in their minds.

For additional research and further reading, check out Sway and Click written by Ori & Rom Brafman.

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